About Us

We proudly stand as the only female-owned and operated national organization dedicated solely to supporting and empowering women within the insurance industry. Our unwavering commitment is to equip women with the knowledge, resources, and training they need to excel in their roles.

We understand that within the complex realm of insurance, women often face unique challenges that can hinder their growth and success. That is why our mission is centered around providing comprehensive training and support for women in various aspects of the industry, including lead generation, sales, marketing, and agency development.

Through our expert-led training programs, we go beyond traditional boundaries, offering a holistic approach to professional development. We believe that empowerment goes hand-in-hand with positive mental health and personal growth. Hence, our collaborative and motivating culture fosters a supportive environment where women feel encouraged to achieve their highest potential.

Our organization is a catalyst for change, driving forward a new era of female representation and leadership within the insurance industry. By creating a nationwide community of determined and ambitious women, we aim to break down barriers, challenge stereotypes, and pave the way for greater inclusivity and equality.


Meet Tracie

Founder and CEO

Tracie, the founder and CEO of Women of Insurance, is a passionate business owner and advocate for women in leadership positions. Drawing from her personal journey as a single mother of five before remarriage, Tracie understands the challenges women face and is dedicated to empowering them to achieve their goals. She established Women of Insurance to create a supportive community of ambitious women who collaborate to drive collective success.

With over 20 years of sales experience and a decade working in life insurance, Tracie possesses deep industry knowledge and insight that she shares with others. She strives to help women and professionals in insurance thrive, leveraging her own success as a model. As the visionary behind Women of Insurance (WOI), Tracie is unwavering in her commitment to expanding the organization's reach, supporting and empowering more women, and fostering growth within the insurance industry.


Our Vision & Mission

Our vision is to establish a vibrant and inclusive community that provides women in all facets of the insurance industry with a dedicated space to connect, promote, and support one another on a national scale, fostering a sense of unity and empowerment.

Our mission is to empower women within the insurance industry by equipping them with knowledge, resources, and a robust platform that serves as a catalyst for their personal and professional growth. We strive to create an environment where women can network, learn from each other's experiences, and access invaluable opportunities for advancement, ultimately shaping a future where every woman in insurance can thrive and excel.

WOI - Created by Women for Women


by understanding the balance of strength, femininity, knowledge and perseverance that we as women must have to successfully maneuver through an industry that is dominated by men.


the obstacles that have prevented women from progressing within the industry in the past. Our organization creates a space for women to overcome objections and obstacles collaboratively. It is no secret that you go further with a team and you build stronger as a unit.


one another in a space that is built on genuineness. There is nothing more uplifting than a woman that can identify when another woman is down and provide her with not only knowledge but also confidence and a plan on how to move forward.


Women In Business

Success Without Sacrifice

We want to highlight and celebrate mothers who are bringing their children into their businesses and inspiring the next generation of female entrepreneurs. We understand how rewarding and challenging it can be to juggle motherhood with the demands of running a business, and we want to create a culture that recognizes and celebrates this. We want to actively encourage and support women in not only being mothers, but also developing successful businesses. We believe that when mothers are given love, guidance, encouragement, resources, and support, the potential for success and fulfillment is infinite.


Meet Our Team

Our team's strength lies in its diversity and unwavering commitment to excellence. We invite you to meet the remarkable women operating behind the scenes. Click on each team member's photo below to discover their stories and what fuels their dedication.

Sharla Walford

Chief Operations Officer

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Melissa Mohr

Chief Communications Officer

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Jackie Encinares

Executive Assistant

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Contact Us

Give us a call 1.800.478.0320 or email us [email protected]

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Schedule Meeting

Let us know how we can help you! Schedule a meeting today.



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