Meet Tracie
Founder and CEO
Tracie, the founder and CEO of Women of Insurance, is a passionate business owner and advocate for women in leadership positions. Drawing from her personal journey as a single mother of five before remarriage, Tracie understands the challenges women face and is dedicated to empowering them to achieve their goals. She established Women of Insurance to create a supportive community of ambitious women who collaborate to drive collective success.
With over 20 years of sales experience and a decade working in life insurance, Tracie possesses deep industry knowledge and insight that she shares with others. She strives to help women and professionals in insurance thrive, leveraging her own success as a model. As the visionary behind Women of Insurance (WOI), Tracie is unwavering in her commitment to expanding the organization's reach, supporting and empowering more women, and fostering growth within the insurance industry.
Vision & Mission
Our vision is to create an international community where women across all areas of the insurance industry are connected through collaboration and opportunities for personal and professional growth.
Our mission is to provide women in the insurance industry with training, resources, networking opportunities, local chapters, and strategic partnerships that support personal and professional growth, strengthen careers and businesses, and create opportunities for long-term success.
WOI - Created by Women for Women
Win
Success looks different for every woman. Whether you’re building your career, growing a business, developing your leadership skills, or expanding your network, our community provides the training, connections, and opportunities to help you achieve your goals.
Overcome
Every career comes with challenges, but you don’t have to navigate them alone. Through local chapters, networking, training, and shared experiences, we create opportunities for women to learn, grow, and move forward with confidence.
Inspire
We believe success is even more meaningful when it’s shared. By encouraging leadership, collaboration, and personal growth, we inspire women to lead with confidence, share their knowledge, and help shape the future of the insurance industry.
Women In Business
Success Without Sacrifice
Building a successful career or business shouldn’t come at the expense of the people and priorities that matter most. We recognize that every woman’s journey is different, and balancing work, family, personal well-being, and professional goals isn’t always easy.
Our commitment is to create a community that encourages growth, provides support, and offers opportunities to learn, connect, and succeed. Through training, networking, local chapters, and strategic partnerships, we help women build thriving careers and businesses while creating success on their own terms.
Meet Our Team
We work every day to support our members, strengthen our chapters, organize events, coordinate training, build strategic partnerships, and help Women of Insurance continue to grow.
Click on each team member's photo to learn more about their role, experience, and contributions to our organization.
Sharla Walford
Chief Financial Officer
Kathryn Arnold
National Membership President
Jackie Encinares
Executive Virtual Partner
Gigi Awit
Executive Virtual Assistant
Women of Insurance FAQs
Women of Insurance is a professional organization created by women in insurance for women in insurance. We provide training, networking, support, leadership opportunities, business resources, and events designed to help women build relationships, develop professionally, and succeed throughout their careers.
Women of Insurance is open to women from every area of the insurance industry, including agents, brokers, agency owners, customer service representatives, account managers, underwriters, claims professionals, insurance attorneys, executives, and other insurance professionals—whether you’re new to the industry, an experienced professional, or retired.
To start building connections and stay informed about events and opportunities, join our Facebook, LinkedIn, and WhatsApp communities by visiting https://womenofinsurance.org/contact-us/
Our General Membership is available at no cost. For those looking for additional benefits, including member discounts, on-demand training, visibility opportunities, and access to local chapter events where available, our Chapter Membership is available for a fee.
To compare both membership options, visit https://womenofinsurance.org/membership/.
Yes. Women of Insurance events are open to everyone unless otherwise noted. Chapter Members receive priority access to event registration when applicable, along with discounted pricing on eligible events and other exclusive membership benefits.
To view upcoming events, visit https://womenofinsurance.org/events/.
Becoming a Chapter Member is simple. Visit our Chapter Membership page to learn more about membership benefits, review available membership options, and submit your application online. Once your application is approved, you'll enjoy year-round benefits, including local chapter events where available, live and on-demand training, exclusive member discounts, visibility opportunities, and more.
Learn more and apply: https://womenofinsurance.org/chapter-membership/
Women of Insurance offers a variety of sponsorship opportunities designed to increase your visibility and connect your business with women across the insurance industry. Sponsorship options are available for businesses of all sizes.
Learn more by visiting https://womenofinsurance.org/sponsorship-opportunities/.
Women of Insurance welcomes professionals who are passionate about educating, inspiring, and supporting women in the insurance industry. If you’re interested in participating as a speaker, trainer, or coach, we’d love to learn more about you and your experience.
To submit your interest and learn about available opportunities, visit https://womenofinsurance.org/contact-us/
Absolutely! Women of Insurance is always looking to expand into new communities. You don’t need years of insurance experience or event planning experience to become a Chapter Leader. Our chapter events are social events designed to give women a chance to step away from work, connect with others who understand the insurance industry, and enjoy time together outside the office.
If you can plan a girls’ night out, you can host a chapter event. While business relationships and referrals often develop naturally, the primary goal is simply to bring women together, have fun, and create a space where they can relax, recharge, and enjoy each other’s company.
If you’re ready to bring Women of Insurance to your community, please submit your Chapter Leader application at https://form.jotform.com/Women_of_Insurance/leadership-application.
There are many ways to get involved with Women of Insurance depending on your goals, interests, and availability. You can support our mission by becoming a Chapter Leader, joining our training team, partnering with us as a coach (career, life, spiritual, health, and more), becoming a sponsor, or making a financial donation to help us continue serving women in the insurance industry.
To make a donation, visit https://buy.stripe.com/3cs16v6iFf9z7U46p1.
If you have questions or would like to learn more about getting involved, visit https://womenofinsurance.org/contact-us/.
We’re happy to help. If you have questions about Women of Insurance, memberships, events, chapter leadership, sponsorships, partnerships, or any other opportunity, our team is here to assist you.
Visit our Contact Us page at https://womenofinsurance.org/contact-us/ to send us a message or connect with us through our Facebook, LinkedIn, and WhatsApp communities.
Ready to Become a Chapter Member?
Learn about membership benefits, submit your application online, and enjoy year-round access to local chapter events where available, live and on-demand training, exclusive member discounts, visibility opportunities, and more.